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Why should you enter Gift of the Year?

Gift of the Year is the biggest product competition in the gift and home industry, and grows every year. This year, it’s even more beneficial to enter.

Why should I enter?

In past years judging panels of around 20 retailers have been assembled, but this year the GA is aiming for a panel of 50 retail buyers, trade press editors and other industry grandees. The association already has 20 judges confirmed, and they come from retailers large and small across our industry. Every product will be seen by the judges, which is an amazing chance for you to showcase your newest and best designs.

From the day you enter, you will be entitled to use the Nominated for Gift of the Year branding, and you might very well see your entry featured on our social media and other publications. If you are shortlisted, the PR opporrunities only grow, and of course the winners will be awarded at a prestigious event hosted by Ascential Events at Spring Fair. The winner of the Judges Choice will be given a free stand at Autumn Fair 2018.

What makes something a Gift of the Year?

The judges are looking at all facets of a product. What are the trade and retail prices? Does the product represent a current or returning trend in giftware? Does it have that special something, the x-factor, that makes a product stand out to retailers and high street customers? With the range of categories on offer, there’s a place for every product currently (or soon to be) on the market.

Newer products are best – products that haven’t been on the market before January 2017, or maybe won’t be until February 2018. If you’re not sure whether your products are eligible, or what category to put them into, get in touch and the Gift of the Year team will be more than happy to advise.

How many products can I enter?

As many as you like! There is no limit on how many products you can enter into a category or how many categories you can enter the same product into.

What are the competition’s key dates?

The competition closes on Friday 24th November. The judges will then look at the online entries and put together a shortlist for each category, which will be announced on the 11th of December.

If you are shortlisted, we will ask for physical samples of your products to be sent in to us, so that the judges can deliberate in person. The live judging day will be on Thursday 11th January. and of course the winners will be announced at Spring Fair, on Sunday 4th February.

Do I have to pay for entries?

The entry cost is £50 for a GA member (£35 for entries after the first), and £75 for everyone else (£55 for entries after the first). Until the end of September, as ever, the rate is lower for everyone as a thank you for getting your entries in early.

How do I get started?

If you have any questions at any point, please email luke.palmer@ga-uk.org

About Domonique Wilsher

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