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Flamingos are on trend

Flamingos, strong women, simple living, and botanicals are just some of the emerging trends for Autumn/Winter 2017 identified by Bookspeed, the specialist supplier of books, toys and gifts in the UK.

Fiona Stout, Bookspeed’s sales director, who plays a pivotal role in spotting forthcoming themes, believes the following topics will dominate the market over the coming months:

  • Strong women/feminism
  • Self-care and kindness
  • Simple design and living, with a particular focus on Scandi living and interiors
  • Botanicals and indoor planting
  • Flamingo motifs

Commenting on the new trends, Fiona said: “We are continuing to see a particular focus on simple living following the lifestyle trend ‘Hygge’ which caught on in 2016. It is now being joined by Lykke, which focusses on the mind, your feelings of happiness and your behaviour and is about simple things like having friends and a sense of belonging.

“Every year, there is always a fun element to designs and characters. In the past, this has been foxes, owls, cacti and most recently unicorns which continue to adorn everything from cushions to mugs to fashion accessories. The latest trend we see emerging is with flamingos which is the hottest fashion motif, while the forthcoming trend for next season is llamas. As a result, we see these characters coming through on books and our customers are building stories around them.”

These trends will be reflected in a new range of titles being launched by Bookspeed at the Autumn Fair trade show (hall 4, stand C20-D21) and Top Drawer trade show (stand C24) in September. The catalogue, which it releases twice a year, showcases a selection of 800 to 1,000 new books that Bookspeed, which prides itself on its track record of always being ahead of the game, considers to be the ‘best of the best’ forthcoming titles for the season.

The ranges are selected to appeal to Bookspeed’s key market sectors, including Gifting, Heritage and Visitors, grouped into themes ranging from children, fashion, travel, humour, sport and drinks, to name just a few.

Fiona, who has a background in design and 30 years’ experience in the gifting and retail market, added:  “The catalogue is a handy guide for any retailer looking for a successful book range and an update on the latest titles. However, it is only a selection of the books from our more than 50,000 strong book range, which we can access to tailor customers ranges accordingly.”

For more information about Bookspeed, visit: www.bookspeed.com

About Domonique Wilsher

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